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Effective content drives traffic, engagement, retention, and sales.
We address your target audience’s demands and assist you in making critical decisions about how to arrange and rethink current material.
We will also collaborate with you to develop fresh content that will increase audience engagement and organic search results.
Our process
We start by doing extensive research on your company’s objective, voice, and target audience.
We then develop user personas, user stories, and journey maps. Our content strategists conduct a comprehensive content audit to uncover information gaps in your website’s existing content and design. Our keyword research gives you insight into what your consumers are already searching for, as well as new subject ideas. Each phase of this process helps to the development of a well-rounded content production strategy.
Our plan
Content audit
Before proceeding with a content transfer or redesign, a content audit reviews your site’s existing content and architecture. Our content strategists and engineers collaborate to execute full audits by mapping historical material utilizing your website’s current URL structure. This implies you’ll never lose your most valuable material throughout the project’s implementation period.
Content gap analysis
A content gap study gives significant information into the content of your competitors. Our team uses the results of a content gap analysis to determine the themes and search phrases in which your rival ranks higher than you, as well as the keywords they aren’t pursuing. By identifying these search phrases, you may target them with your fresh material.
Keyword research
Keyword research is the process of identifying popular search terms and phrases in order to choose which keywords to compete for.
Our team does extensive keyword research to provide you with a better knowledge of the demand for certain phrases as well as suggestions on how to fight with rivals for those terms in order to rank higher in organic search.
Content creation plan
A content development strategy offers your material a direction.
Our content strategists assist you in identifying your target consumers as well as a number of content formats and platforms via which you may send content to them.
An successful content development strategy guarantees that your material is disseminated via the appropriate channel to your target audiences.
Copywriting
Engage your audience with trustworthy and intriguing content. Effective copywriting helps to develop a brand presence, keep your audience interested, and boosts the SEO of your website. Our staff has experience producing website copy, blog entries, social media posts, eBooks, white papers, customer testimonials, case studies, and more for each client.
SEO
Search engine optimization is a critical component of increasing traffic to your website.
Our staff improves the SEO of your site by using meta descriptions, keyword research, alternative image text, URL structure, and smart inbound and outbound linking.
Our professionals install a framework to the backend of your Drupal site that allows for easy control of your site’s SEO while also allowing for customization.
